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New Documentary Highlights Ranch’s Commitment to Cattle Health

by Boehringer Ingelheim | Feb 12, 2020

Cattle First Movie Promo from BroadheadThe new documentary “Cattle First” from Boehringer Ingelheim captures how one ranching family is preserving the land, promoting animal health and protecting a legacy.

The 40-minute film, available for viewing at, follows the Johnson family’s experiences as cow-calf producers who are also raising a sixth generation on the eastern and central plains of Colorado. It provides family members’ perspectives on all aspects of ranching, including progressive land management and the health and well-being of their animals.

The documentary premiered at the 2020 Cattle Industry Convention in San Antonio, and will also be screened at National Ag Day in Washington, D.C., on March 24.

“We are dedicated to helping the cattle industry improve the health and well-being of its animals, to ensure it remains successful for generations to come,” said Scott King, DVM, director of cattle marketing, Boehringer Ingelheim. “We wanted to showcase the cattle industry’s passion for the well-being of animals, and we’re proud to feature a ranch that embodies our company’s Cattle First philosophy, but it’s also a tribute to every person who puts Cattle First.”

Click here to watch the documentary.

©2020 Boehringer Ingelheim Animal Health USA Inc., Duluth, GA. All Rights Reserved. US-BOV-0031-2020



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