Agreement  Study Will Measure Productivity of Land Regeneration Using Advanced Satellite Technology  

OVERLAND PARK, Kansas - CERES TAG Inc., the global leader in satellite herd  management technology, has signed a “Technology Testing and Use Agreement” with Noble Research Institute. This first-of-its-kind research study will quantify how the CERES TAG, satellite-enabled smart tag will improve regenerative grazing practices.  

The partnership brings together Noble’s legacy in land stewardship with CERES TAG’s  industry-leading satellite-based technology. These advanced devices that communicate  directly with satellites do not require on-ground infrastructure, offering producers an  uninterrupted plug-and-play solution to improving their herd management practices. The  producer receives continuous detailed data on pasture feed intake which provides insights  into feed conversion efficiency. This helps producers understand the impact of each animal  on land health and productivity.  

“Optimizing grazing lands by promoting land stewardship through management are the  foundations of a strong ranching community,” said Hugh Aljoe, Director of Ranches,  Outreach & Partnerships at Noble Research Institute. “Utilizing technologies such as CERES  TAG is one way that Noble will continue to monitor research projects for the positive impact  regenerative management has on soil health, grazing animal production and the financial  security of America’s farm and ranch families.”  

This collaboration is underpinned by Noble’s vision to guide farmers and ranchers in  applying regenerative principles that yield healthier soil, more productive grazing land and  business success. This vision reinforces that every acre matters. By using CERES TAG’s  technology on Noble’s working ranch lands, this effort will showcase real-world use-cases  using the technology of CERES TAG.  

“Our business is all about improving productivity by providing the information to make the  right decisions at the right time,” said David Smith Founder and CEO of CERES TAG. “You  can’t manage what you don’t measure so we couldn’t be more delighted to be working with  the gold-standard in farm and ranch management to further validate the benefits of our  technology.”  

NOBLE will have an unlimited ability to present all data, methods and/or results, and to  incorporate these into publications and educational offerings to agricultural producers.  

“The ability to work with innovative companies and incorporate technology is core to the  continuous improvement of regenerative ranching,” added Aljoe. “The opportunity to  collaborate with CERES TAG is a great example of how progressive and sophisticated the  American ranching industry is becoming.”  

Smith concluded, “We are excited to bring this first-in-the-world technology to the U.S. and  are confident that its insights and analytics will help American producers become more  productive and profitable, while enhancing livestock traceability, welfare, and long-term  sustainability.”  

About CERES TAG: Now. You Know. ™ 
Based in Kansas City, CERES TAG is the leading global animal health intelligence company  that has redefined herd management. The advanced technology platform provides direct-to satellite smart ear tags that deliver real-time insights into livestock location, behavior, and  environmental impact. The company supports producers across the globe in traceability,  productivity, and sustainable land management.  

About Noble Research Institute 
Noble Research Institute is the nation’s largest nonprofit dedicated to farm and ranch  management and has been a leading, trusted resource in agriculture since 1945. The  organization serves agricultural producers with education, research and consultation on  regenerating soil health to improve their land, livestock and livelihood. Demonstrating its  ongoing commitment to restoring U.S. grazing lands, Noble actively manages 13,500 acres of  working ranch lands to provide real-world insights and applications for farmers and ranchers.  For more information about Noble Research Institute, visit www.noble.org. For media  inquiries regarding Noble Research Institute, please contact Kim Leaston | Sr. Public  Relations Specialist | pr@noble.org