Media Coverage

Jaguar gets organic seal of approval


Jun 19, 2017 - Animal Pharm

By Joseph Harvey
Animal Pharm
June 16, 2017 
The Organic Materials Review Institute (OMRI) has deemed one of Jaguar Animal Health's products viable for use within the USDA National Organic Program.

OMRI is an international non-profit organization that determines which products are allowed for use in organic production and processing. In this case, Jaguar's Neonorm Calf was authorized.

Neonorm Calf is a non-prescription product designed to retain fluid in dairy calves and reduce the severity of diarrhea. In turn, this helps calves avoid dangerous levels of dehydration associated with scours.

The product is a standardized botanical extract derived from the Croton lechleri tree, which is sustainably harvested. OMRI's authorization allows Jaguar to add the OMRI Listed seal to Neonorm Calf product labels. Earlier this year, Jaguar published a study supporting the prophylactic use of its Neonorm Calf product.

Jaguar recently launched the commercial website for Neonorm Calf and Neonorm Foal as part of an integrated, multichannel marketing initiative to drive sales. The young company is aiming to boost its revenues, which declined in 2016.

Growth of organic
California-based Jaguar is aiming to tap into the growing market for organic products in the livestock sector. According to USDA data, the organic industry continues to grow domestically and globally. There are 24,650 certified organic operations in the US and 37,032 internationally.

Jaguar noted: "The USDA's 2016 count of US certified organic farms and businesses reflects a 13% increase between the end of 2015 and 2016, continuing the trend of double-digit growth in the organic sector. A report published by Allied Market Research states that the global market for organic dairy food and drinks—organic milk, yogurt, cheese, and others—is expected to grow at a compound annual growth rate of 14.25% from 2016 to reach $36.7 billion by 2022 from $14.5bn in 2015."

In addition, the Organic Trade Association (OTA) published a 2017 Organic Industry Survey, stating: "The robust American organic sector stayed on its upward trajectory in 2016, gaining new market share and shattering records, as consumers across the US ate and used more organic products than ever before. Organic sales in the US totaled around $47bn in 2016, reflecting new sales of almost $3.7bn from the previous year.

"The $43bn in organic food sales marked the first time the American organic food market has broken though the $40bn mark. Organic food now accounts for more than 5% of total food sales in this country, another significant first for organic."

Reprinted with permission of Animal Pharm News 

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