Market Insight Seminar




Market Insight Seminar

Time: 3:00-5:00 p.m.
Date: Monday, August 31, 2020
Location: Kansas City Convention Center | Room 2215

Join fellow animal health leaders in Kansas City this August for the 5th annual KC Animal Health Corridor Market Insight Seminar. Thought leaders will provide an overview of the major market trends shaping the animal health industry as well as discuss how changing consumer preferences are driving new and different decision-making behaviors. This important discussion will shape the way you think about reaching your customers and growing your business.



Trends shaping the animal health industry

Animalytix CEO Chris Ragland will lead a review of the major market trends shaping the animal health industry as well as identify emerging trends in market behaviors.  

A Paradigm Shift for the Pet/Vet Industry

David Sprinkle, research director for Packaged Facts, will discuss how the U.S. pet industry is undergoing transformation, driven by pet parenting, pet ownership, generational, economic, and omnichannel trends that have broken down traditional industry boundaries.  Ecommerce dominates pet industry headlines, with and (under PetSmart) each posting over $3 billion annually in pet product sales. As big-box pet product retailers seek to stave off loss of sales to the Internet, they’re increasingly looking to veterinary and non-medical pet services. As the veterinary sector wrestles with the loss of pet medication sales, profits, and market control, practices are being bought up by and aligned with pet superstore chains. This presentation tracks these changes with a focus on how pet owners view veterinary services and the role of their veterinarian, and on the veterinary sector implications of the new landscape for pet product and service retailing.


Monday, August 26, 2019 | 3:00 – 5:00 pm
KC Convention Center | Room 2215

3:00 Doors open, registration check-in 
3:30  Welcome
3:35 Chris Ragland | Trends Shaping the Animal Health Industry

David Sprinkle | Market Trends Through the Lens of the Pet Owner

4:40 Q & A
4:55 Closing Remarks

Homecoming Dinner

Investment Forum

Market Insight Seminar

President of KC Animal Health Corridor, Kim Young